The Persuasion Engine

AI-driven

communications agency.

Our SpokesAvatar, Sua — pronounced “sway,” as in “per•sua•sion — explains The Persuasion Engine.


what we do

The Persuasion Engine transforms how organizations research, understand, connect with, and persuade audiences ethically — at scale and in real time. We deliver what others can’t: in-depth audience research featuring one-on-one interviews at massive scale; AI-automated analysis and synthesis of audience data; human-sounding, deeply persuasive media at scale, for testing and outreach. We deliver faster, at lower cost, while multiplying effectiveness.

The Persuasion Engine builds narrative-smart AI tools that speak with people in the language of their values — listening, conversing, adapting, and persuading.


news
(of our work and our world)

who we are

The Persuasion Engine was co-founded by Adam Penenberg and Kirk Cheyfitz, two writers and media creators with leading roles during their careers in tech journalism (FORBES, WIRED, FAST COMPANY), advanced education (NEW YORK UNIVERSITY), content marketing and audience research (MCANN WORLDGROUP), narrative strategy (STORY WORLDWIDE), AI, and more.

our pov

AI can be powerful.

It needs a code of ethics.

It is changing society.

We believe AI work should be led by people who value truth over flattery, empathy over cruelty, self-determination over manipulation, and freedom over control.